A MODERN MODEL FOR EXCEPTIONAL REAL ESTATE
Exceptional homes deserveexceptional representation.Without the traditional commission.
Private, full-service representation for homes valued at $1M+ — with a modern 1% listing fee.
Your home's value has changed.Why hasn't the commission model?
The traditional percentage-based commission model was created for a different era of real estate.
As home values have increased, commissions have increased with them — even when the cost of delivering exceptional representation has not increased proportionately.
Owners of exceptional properties should be able to choose experienced, full-service representation without automatically tying its cost to the value of their home.
The value of exceptional representation isn't in question. How it's priced is.
For properties valued at $1 million and above, the model begins with a 1% listing fee, subject to a $15,000 minimum.
The Model
Simple by design.
1%
Listing Fee
$15,000 minimum listing fee
No complicated commission tiers. No reduction in service. No compromise in presentation.
PROJECT 2017 connects homeowners with experienced real estate professionals who combine sophisticated marketing and personal service with a modern fee structure.
The listing fee is paid under the listing agreement with the participating brokerage providing representation. Buyer-broker compensation, if offered by the seller, is separate and negotiable.
See What Your Property Qualifies ForIllustration
The difference becomes meaningful.
Property Value
$2,000,000
Traditional 2.5% Listing Fee
$50,000
PROJECT 2017 Network Model
$20,000
Difference
$30,000
Exceptional representation. Sophisticated marketing. A fundamentally different economic model.
This is an illustration only. Real estate commissions are not set by law and are fully negotiable. Figures assume a 2.5% traditional listing-side commission and a 1% listing fee under the network model, subject to a $15,000 minimum.
Luxury Marketing
Presentation is everything.
Luxury real estate requires more than putting a property on the market.
Every property represented through the PROJECT 2017 network receives a marketing strategy designed around the property itself.
Strategic Positioning
Pricing and launch strategy designed around the individual property and market.
Editorial Photography
Professional imagery designed to showcase architecture, interiors and lifestyle.
Cinematic Media
Video and visual storytelling where appropriate for the property.
Property Presentation
Thoughtfully designed materials consistent with the positioning of the residence.
Digital Distribution
Strategic digital exposure designed to reach qualified buyers.
Broker & Buyer Outreach
Direct outreach to relevant professionals and prospective buyers locally and beyond.
Private Showings
Thoughtfully managed property access and buyer qualification.
Ongoing Strategy
Continuous evaluation of market response, buyer feedback and positioning.
Luxury isn't defined by what you charge.It's defined by what you deliver.
For properties that deserve a different approach.
01
Luxury Residences
02
Waterfront Properties
03
Architectural Homes
04
Estates & Compounds
05
Equestrian Properties
06
Second Homes
PROJECT 2017 is focused primarily on distinctive properties valued at $1 million and above.
Select Markets
Local expertise. National perspective.
Exceptional representation in the markets that matter — served through our professional network.
Southern California
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Miami
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New York
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Las Vegas
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Lake Tahoe
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Laguna Beach · Los Angeles · Miami · New York · Las Vegas · Lake Tahoe · Beverly Hills · Newport Beach · Corona del Mar · Santa Monica
Our Approach
Private. Strategic. Personal.
01
Private Consultation
Your experience begins with a confidential conversation about your property, objectives and timeline.
02
Positioning
Your property, the market and buyer demand are evaluated to establish the right strategy.
03
Presentation
Photography, creative assets and launch preparation are coordinated around your property.
04
Market Launch
Your property is introduced strategically across appropriate real estate, digital and broker channels.
05
Negotiation
Offers are evaluated around price, terms and your individual objectives.
06
Closing
Your real estate professional remains directly involved through closing.
FAQ
Clarity, before anything else.
Full-service seller representation through a participating licensed brokerage, including strategy, positioning, marketing, showings, negotiation and transaction management through closing.
PROJECT 2017
Considering the sale of an exceptional property?
Tell us a little about your property and we'll personally follow up to learn more about your objectives, discuss the property and determine whether the PROJECT 2017 approach is the right fit.
All inquiries are confidential.