
Our Approach
Personal representation.From first conversation to closing.
Technology should make real estate more efficient. It should never make the relationship less personal.
Every property is different. So is every market. PROJECT 2017 connects each homeowner with an experienced real estate professional selected for the property, market and assignment. That professional becomes the seller's direct point of contact and provides representation through their participating brokerage.
The Process
01
Private Consultation
Your experience begins with a confidential conversation about your property, objectives and timeline.
02
Valuation & Positioning
Your property, relevant market activity, competitive inventory and buyer demand are carefully evaluated to establish the appropriate positioning strategy.
03
Preparation
Photography, media, marketing materials and launch preparation are coordinated around the individual property.
04
Market Launch
Your property is strategically introduced across appropriate real estate, digital and broker channels.
05
Negotiation
Offers are evaluated not simply on price, but on terms, probability of execution and your individual objectives.
06
Closing
Your real estate professional remains directly involved through inspections, contracts, contingencies and closing.